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The Great Ukrainian Sunflower Robbery | AgrisAcademy
Tales of the Trade | AgrisAcademy
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4m 27s
Mike tells a true story about the value of transparency to the farmer. Bringing a transparent bid to the farmers of Ukraine brought value to both the commercial and the farm. Keeping other players in the dark on purchases allowed for large purchases without raising prices.
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The cash traders have lots in common with producers. The difference being the trades have been trained in how to read markets and use the correct tool for profit maximization. These stories can apply to individual farms in the same way