Denmark's Farrowing Crates to America's Feed Additives | Damian Mason
Damian Mason - The Business of Agriculture
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44m
Lasse Jakobsen was born in Denmark, now the Millennial heads up U.S. business development for the company his grandfather created to serve European hog production. Today, Protekta is a joint venture with a Danish organization that produces feed additives, among other things, for pork, poultry, and primarily dairy producers. Lasse discusses the advantages of selling to a consolidating industry, lessons learned about customer outreach, surviving Covid disruptions, the advantage he has from working in Europe, and other business perspectives.
Sponsored by Pattern Ag https://www.pattern.ag/ and AGvisorPRO https://getagvisorpro.com/
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