Prime Time Pepper Production | Damian Mason
Damian Mason - The Business of Agriculture
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34m
Mike Way started his Ag career selling citrus upon graduating from Fresno State. A few years later, he hopped over to vegetables with a few partners. Today he is the CEO and half owner of Prime Time — a California-based grower / shipper / packer of produce specializing mostly in peppers. Mike explains the challenges of providing year-round vegetables to the food service and retail marketplace while also navigating California’s increasingly anti-Ag policies. Both of those challenges spurred his business to expand into Mexico. Chances are, you’ve eaten a Prime Time pepper. If you’re looking for the story behind that pepper, here it is.
Sponsored by:
Pattern Ag https://www.pattern.ag/
AGvisorPRO https://getagvisorpro.com/
Truterra https://www.truterraag.com/
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