Why We Should Sell Mexico Non-GMO Corn | Damian Mason
Damian Mason - The Business of Agriculture
•
44m
American Agriculture often times suffers from a disorder I’ve termed Acute Commodity Mindset. Symptoms of this disorder include thinking customers should purchase what we produce — regardless of what they actually want — and resisting opportunities to up-sell higher profit margin products. We saw both of these behaviors in the recent “spat” with Mexico, who initiated a ban on GMO corn beginning in 2024. Mexico softened their stance on Genetically engineered corn after being threatened by American Ag. Unfortunately, we’ll take the wrong lesson from this “victory” over our number two Ag customer, who I believe will ultimately look to replace the U.S. as a corn provider. XtremeAg’s Matt Swanson discusses the issue.
Sponsored by:
Pattern Ag https://www.pattern.ag/
AGvisorPRO https://getagvisorpro.com/
Truterra https://www.truterraag.com/
Up Next in Damian Mason - The Business of Agriculture
-
Private Equity Focused on Funding Agr...
A few years ago, it seemed that capital was on every corner looking for a place to invest. But even in those cash-rich days, not a lot of investors looked at Agriculture as an investment objective — aside from biological crop inputs and technology. Then there is Open Prairie, an Illinois-based pr...
-
Manage for the Future - Conversation ...
Luke Roush was just a kid when I met him, now he’s managing a diversified Indiana farming operation with his father. We talk about skill sets, strengths, weaknesses, employee management, growth, money, the future, and more. What does Luke see from his perspective? Where are the challenges, and wh...
-
Predictive Agronomy Pioneering Ag’s L...
A shovel full of soil contains billions of microbes, thousands of bacteria, and a biological complexity we’re only beginning to understand. With the advent of soil sampling, we’ve generally tossed out macronutrients in large quantities and started to look at micronutrients. But we’ve not done muc...
