Purple Tomatoes, Taste, Waste, Nutritive Value & Much More | Damian Mason
Damian Mason - The Business of Agriculture
•
54m
Fruits and vegetables have been bred over the past half century for the primary objective of transportability and shelf life. The tradeoff: taste and nutrient density. As marketplaces mature and consumers are afforded increasing food options in the produce section, might a play toward taste, nutrition, and reduced food waste be a winner? Nathan Pumplin, CEO of Norfolk Healthy Produce thinks so. He explains his company’s proprietary purple tomato (you read that right, it’s purple!) and its myriad benefits — reduced food waste, novelty appeal, flavor, and above all, nutrient density. Another fun discussion with Damian Mason about food, production, and the business side of Agriculture.
The Business of Agriculture Podcast with Damian Mason is Sponsored by:
Pattern Ag https://www.pattern.ag/
Redox Bio-Nutrients https://www.redoxgrows.com/
Truterra https://www.truterraag.com/
Up Next in Damian Mason - The Business of Agriculture
-
Technology to Maximize Your Crop Inpu...
Most of the fertilizer applied to fields, doesn’t actually get absorbed by the plant. That’s an economic as well as environmental liability for Agriculture. Technological advances in adjuvants, fertilizer amendments and biologicals aim to change farming. In this episode of The Business of Agricul...
-
Talking Taters (and Much More!) with ...
Frank Tiegs started farming in the Columbia basin region of Washington in 1975. Then he bought an apple packing facility. From there, the operation has expanded mightily to involve 140,000 acres of farming and 15 food processing facilities. Upon Frank’s recent passing, his son Keith re-joined the...
-
Legislate Restricting Foreign Ownersh...
Indiana appears poised to become the twenty-fifth state to restrict — or outright ban — ownership of Agricultural real estate by foreign entities. Many people — from both within and outside of Ag — have been calling for such legislation. Currently, twenty four states have similar laws on the book...
