Damian Mason - The Business of Agriculture

Damian Mason - The Business of Agriculture

Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.

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Damian Mason - The Business of Agriculture
  • What Are Biologicals, What Do They Do, and Why Do I Need Them? | Damian Mason

    The proliferation of biological crop inputs over the last several years has been almost overwhelming. I personally believe soil biology — understanding it and working with the soil versus against it — is the next frontier for production Agriculture. That said, the world of biological soil and cro...

  • Prime Time Pepper Production | Damian Mason

    Mike Way started his Ag career selling citrus upon graduating from Fresno State. A few years later, he hopped over to vegetables with a few partners. Today he is the CEO and half owner of Prime Time — a California-based grower / shipper / packer of produce specializing mostly in peppers. Mike exp...

  • Technology That Reduces Waste By Capturing What You’ve Already Produced

    North American farmers are losing valuable bushels of corn and soybeans at both the front and back end of their combines -- those bushels never making it to the grain bin. We in Agriculture have been conditioned to focus on increasing production. But what about the money being lost by losing yiel...

  • Farm Finances, Pivoting Due to Interest Rates & The 5 C’s of Credit

    In a year’s time, interest rates have more than doubled, commodity prices have declined by roughly 15 percent, while land and cash rent prices are in record territory. So, is everything alright with farm financials? John Maman with Nutrien Financial joins Damian to discuss Agriculture money and t...

  • Stubbornness: Why 77% of Farms Don’t Have A Succession Plan | Damian Mason

    If you work in the Business of Agriculture, you likely know of a dysfunctional family farming operation. Contrary to the pastoral vision of farming portrayed in children’s books, many farms are stress-filled places to work with family members in conflict, run by narcissistic owners. So says Andy ...

  • Are Outsiders Really Buying Up Farms? Trends & Truths About Farmland Investing

    Farmland values have been on a tear the last couple years. Who’s buying America's farms and why are they doing so? Is it true that institutional investors are keeping farmers from expanding ownership? Will interest rate hikes cause farm ground prices to plummet? Are foreigners buying the property...

  • Aerial Agriculture — A Bird’s Eye View of Drones, Manned Aircraft & Tomorrow

    Drone technology is evolving at a rapid pace. Will we see a future where unmanned aerial vehicles replace the traditional crop duster? Likely not for a number of practical reasons as well as the technology advancements being made in manned agricultural aviation. A more likely scenario is where dr...

  • Ag's Next Gen — A Talk With Morningside University Ag Students & Department Head

    “Our industry is going to require 60,000 4-year college graduates and we’re around 38,000 students graduating from the Ag curriculum currently.” So says Dr. Tom Paulson, department head at Morningside U’s Applied Agricultural and Food Studies. Dr. Paulson is joined by Tom Moss and Liz Zoebel, two...

  • Is The Meat Industry Listening To Consumers? | Damian Mason

    Have you noticed steaks and chicken breasts are considerably larger than they were just a couple decades ago? Switching to pork, have you noticed your chops are less flavorful (maybe that explains the popularity of bacon)? Todd Thurman and Nevil Speer join Damian to discuss the meat production mo...

  • Farm Bill 2023: Will There Be One & What Will It Look Like? | Damian Mason

    Every five years congress hashes out, argues about, and then releases a new and revised Farm Bill. At least that is what’s supposed to happen, although it may not happen for the 2023 version. Paul Neiffer, the Farm CPA, joins Damian to explain the current Farm Bill, predict what’s in the new vers...

  • Succeeding Despite A Consolidating Ag Customer Base | Damian Mason

    Fact: There will be fewer American farmers ten years from now than there are today. In no way is this meant to be fatalistic or negative, it’s just reality. “Peak farm” occurred in 1935 with 6.8 million farming operations in the U.S. The number has been declining ever since to two million farming...

  • Depreciating A Farm’s Fertility To Lower Taxes? Yep, It’s A Thing | Damian Mason

    When you think of buying a piece of farm ground, you probably think of the very real possibility that the soil is depleted. But what if it’s got more than enough fertility and what if you can actually use that banked fertility to lower your taxes? Turns out, per IRS Section 180, you can depreciat...

  • Are These Good Times for Real, And for How Long? | Damian Mason

    Much of American Agriculture is predicted to have a prosperous 2023. But there are concerns. Commodity prices are high but so are inputs. Exports set a record last year but geopolitical strife is simmering on the verge of boiling over. What’s the future hold for Ag? Arlan Suderman, Chief Commodit...

  • Online Ag Input Retailing — Is This Where We’re Headed? | Damian Mason

    The Amazon effect is coming to Agriculture. In fact, it’s already here. If you need something on your farm, chances are you can order it up on your smart phone and have it by the end of the week. Even chemicals, seed, and fertilizer. But will Ag retail go away? Not likely, given the proximity, re...

  • Is Your Butterfly Net Ready To Catch Climate Cash? | Damian Mason

    All indications are, money is going to be blowing into Agriculture from a myriad of sources over the next year, largely in the form of environmentalism. Is this trend for real? Will the funds come from a new Farm Bill? Are corporate players truly investing in Ag or just covering their tales in th...

  • The Future of Ag Is De-Globalized | Damian Mason

    If you’ve worked in the Business of Agriculture for one year or the past 50 years, all you’ve known is increased globalization of our industry. That’s changing and the pace of change will likely accelerate during the next decade. Todd Thurman, co-host of The Business of Ag Success Group discusses...

  • Why North American Ag Must Wean Itself Off China | Damian Mason

    North American Agriculture has benefited greatly by China’s rise during the last couple decades. But, as you’ve heard, all good things must come to an end and in this case, the end might not end well. Tensions between China and the west — particularly the United States — have ramped up. And frank...

  • Why We Should Sell Mexico Non-GMO Corn | Damian Mason

    American Agriculture often times suffers from a disorder I’ve termed Acute Commodity Mindset. Symptoms of this disorder include thinking customers should purchase what we produce — regardless of what they actually want — and resisting opportunities to up-sell higher profit margin products. We saw...

  • Private Equity Focused on Funding Agriculture | Damian Mason

    A few years ago, it seemed that capital was on every corner looking for a place to invest. But even in those cash-rich days, not a lot of investors looked at Agriculture as an investment objective — aside from biological crop inputs and technology. Then there is Open Prairie, an Illinois-based pr...

  • Manage for the Future - Conversation With 4th Gen Farmer | Damian Mason

    Luke Roush was just a kid when I met him, now he’s managing a diversified Indiana farming operation with his father. We talk about skill sets, strengths, weaknesses, employee management, growth, money, the future, and more. What does Luke see from his perspective? Where are the challenges, and wh...

  • Predictive Agronomy Pioneering Ag’s Last Frontier: Soil | Damian Mason

    A shovel full of soil contains billions of microbes, thousands of bacteria, and a biological complexity we’re only beginning to understand. With the advent of soil sampling, we’ve generally tossed out macronutrients in large quantities and started to look at micronutrients. But we’ve not done muc...

  • Is “Right To Repair” Much Ado About Nothing? | Damian Mason

    More than half the states in the U.S. are considering “right-to-repair” laws according to a recent article. Legislation at the federal level is being pushed by Montana senator Jon Tester. Pushers of “right-to-repair” regulation position themselves as victims of big equipment companies. Big equipm...

  • “Corporate-ization,” Consolidation, & Reality of Commoditization | Damian Mason

    I’ve been hearing the complaint, “it’s hard / impossible for a young person to start out in farming these days” for decades. Recently, an interviewer went down this road about the struggle of young people to get into farming and blamed the phenomenon on “corporate-ization.” You’ve no doubt heard ...

  • Adding Margin & Diversifying Farm Income via Direct-to-Consumer Ag| Damian Mason

    Kelly Garrett is an entrepreneurial farmer from western Iowa. His business interests include farming, trucking, plant food distribution, ag retail, and now: direct to consumer beef. Kelly joins me to discuss the motivation behind creating GLC Beef and the opportunities for increasing profit margi...