Grains of Truth - Honest Marketing, Better Results! | ATI ProMedia 04/23/2025
Finance
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16m
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In this episode of Grains of Truth, Brady Huck of ATI ProMedia delivers a dynamic update on the grain and livestock markets, where equities are rallying but grains are under pressure. May corn and KC wheat hit new lows, while lean hogs and cattle show signs of strength. Brady revisits highlights from Toni Dunker’s insightful guest appearance, emphasizing her point not to get lulled to sleep by quiet markets. He breaks down technical trends in key commodities, discusses the potential impact of May option expirations, and shares practical strategies for navigating market volatility.
Brady takes a moment for a "soapbox" reflection, urging farmers to be honest with themselves about past marketing decisions—not justifying missed opportunities, but learning from them to build better habits. He champions a mindset of accountability and repeatable strategy over perfection, reinforcing the importance of adapting to shifting conditions with confidence and discipline. With humor, market insight, and a call to action, this episode empowers farmers to stay alert, make informed moves, and avoid becoming a cautionary tale in today’s volatile ag economy.
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